Boost Conversion Rates
Games publishers – it costs you $1.50 on average to acquire a new player, but just 0.2% of those players regularly pay for digital goods. So what about the 95% that never pay?
Ant gives you a simple, proven way to profit from the vast majority of users who currently play your games without giving you a cent in return.
Encourage Good Saving Habits
Financial services companies – there has been a dramatic decline in personal saving rates worldwide, with just 1 in 4 Americans saving for the future. When people do save, the average is only 3% of disposable income, a massive drop from previous generations. Why? There are many reasons, but one of the leading theories is that young people are used to instant gratification and simply don’t feel any pleasure or benefit from saving. Ant is here to change that perspective and motivate better, responsible saving habits at every age.
Our Value Proposition
Ant presents non-converting users with a fun new option: instead of buying digital goods from the publisher, they can “pay themselves” by transferring money to a savings account, pension fund, or other platform. In this way, the game publisher becomes a de facto agent of the financial services company managing those savings, with both the game publisher and financial services company receiving 50% of the management fees. Everybody wins!
Enables publishers to profit from the 95% of non-paying players
Promotes regular & responsible saving habits
Steady annual return – 50% of fund management fees
Only micro-investing option with added value & instant gratification
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